Case studies

Real problems, plain actions and honest results. Category names only.

Problem: A new brand with no clear plan.

What we did: Built listings, planned stock and prices, and ran ads near 15% of sales.

Result: About 10x monthly sales growth in under 2 years, with profit positive.

Problem: Ads were about 80% of sales, so each extra sale lost money.

What we did: Cut wasted keywords, moved to exact-match ads and set a profit limit for ad spend.

Result: Ads cut by about half as a share of sales while monthly sales more than doubled. Profit moved from deep negative to about break-even.

Problem: Sales depended on a few channels.

What we did: Balanced Amazon, Flipkart, Cloudtail and Nykaa, and planned stock and sale events.

Result: Daily sales about 3x in 16 months.

Problem: Fast growth, but ads were about 70% of sales.

What we did: Set break-even ad targets for each product and cut ads step by step.

Result: Ads fell to about 40% of sales in about 10 months, and losses were cut by more than half.

Figures are approximate and come from our founder’s past roles.